S'mavens
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S’mavens Empathic Branding
Three principles help us run our business in a way that marries social good with profitable success.
EMPATHY: Put yourself in someone else’s shoes, and you will know how to best give them what they need and want.
ALTRUISM: Genuine concern for the well-being of others will lead you to create products that serve them best.
INTEGRITY: Align the work you do with the values you hold, and the passion for your projects will result in the very best work possible.
We seek to build brands that bring joy, beauty, health and pleasure into people’s daily lives. It’s our way of striving to leave the world just a tiny bit better than we found it.
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S'mavens Designs The DNC logo -
Behind the meaning of the DNCC logo -
“MOTHERS WORK”S’mavens’ ethnodocumentary short candidly and incisively portrays an honest portrait of the emotional landscape of working motherhood. Interviews with a cross-section of mothers gain an intimate understanding of their aspirations, challenges and strategies, giving a spectrum of working mothers’ voices a place to be heard.
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S’mavens designed the identity for the Democrat’s latest campaign to promote the Democratic National Convention - I’m There
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S’mavens designed the logo and graphics for the 2012 Daytime Emmy Awards. Thanks LocoDistro!
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S'mavens blog -
Behind the scenes for S’mavens documentary “Mother’s Work”.
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“We’re always on the lookout. Spotting what captures the popular imagination. Making connections between seemingly unconnected things.” — We sift through the massive amount of information that’s flying around out there, down to what really will impact your business. And we think about and discuss the potential implications of what’s going on out there – the impact on how brands tell their stories, on what new products, new services, new business models will emerge, on the visual language that will communicate it all. -
We love Steampunk! A few outtakes from our upcoming issue of Pioneer.
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S’mavens created the logo and identity for the 2012 Democratic National Convention.
Here’s a sampling of the exploratory and how we landed on the final logo - with a little help from David Axelrod.
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Interview with brand expert Susan Parsons Gornell
